2024

Chelsea Peers

By crafting and innovating both their collections and business, Chelsea Peers if targeting there brand identity to interacting with the vibrant and inspiring community of customers, retailers and manufacturing partners.

The rework of their Product page was to enable users to explore the products at a much deeper level as the main USP of the brand was the high quality fabrics and the feel of the clothing. With this in mind we designed with imagery as the main focus to allow the product to do the talking, whilst also designing an engaging product description with the addition of iconography and a robust reviews component.

Three smartphones displaying a fashion e-commerce app with product details, zebra print clothing, reviews, and photos of models.
E-commerce webpage displaying a woman in zebra print pajamas, product details for a white zebra print V-neck button-up short pajama set, and shopping options.
Two women wearing matching seahorse pajama sets on a beach under a clear blue sky, standing close, with one touching the other's shoulder.

Welcome To The Home Of Modern Lounging.

A woman in pajamas sitting on a windowsill, smiling at the camera, with a basket of oranges on her left.
Smartphone displaying an online clothing store page with a woman wearing a zebra print short pajama set.
Two computer monitors side by side displaying website pages, one with a drawing of a zebra on a tablet, the other with product reviews and images of women in casual clothing.