2020

DFS

The rebranding of DFS into a modern, modular design marks an exciting evolution in the company’s visual identity and business strategy. This transformations to re-invent the brand's commitment to innovation, flexibility, and future-forward thinking.

By adopting a modular design, DFS is positioning itself to offer a more adaptable, scalable, and dynamic brand experience, both in its service offerings and how it interacts with customers. At the heart of this rebranding is the philosophy of modular design. It provides the versatility to evolve with market trends and shifts in the business landscape while ensuring consistency across the brand portfolio.

Three smartphone screens displaying an online furniture shopping app, featuring a grey three-seater sofa with cushions, product details, and purchasing options.
A computer screen displaying an online furniture store with a gray fabric sofa and decorative pillows, against a bright pink background.
A woman with blonde hair is lying on her side on a brown sofa, sleeping curled up with her head on a cushion.

Crafting timeless furniture,
inspiring spaces where life happens.

Top-down view of a woman sitting on a gray couch working on a laptop, with a pink scarf and ripped jeans, a beige blanket beside her, and a pair of beige shoes on a black-and-white rug nearby, next to a white oval coffee table with cups, pretzels, and black decorative vases.
Smartphone floating above a purple podium displaying an online furniture store with a sofa image.
Two computer screens showing furniture online shopping websites with green promotional banners for spring savings and sofas, set against a divided background with a dark purple center.